Learning by doing. Both Design Thinking and LEGO SERIOUS PLAY come from the insights of constructivism; an iterative process in which ‘learning through experience’ is crucial and a proven, effective way of working and learning.
Constructionism. In reference to this way of learning, gathering and exchanging knowledge, we pay attention to innovation through disruption. By confronting the existing with ‘the other’ unexpected insights arise within the group and its individual members.
Co-creation. Change, create, innovate, they all arise around the collaboration of people if it is a multidisciplinary team where everyone’s input is essential. Only then is sustainable development an obvious choice. For Design Thinking, diversity is the incentive for originality and with LEGO SERIOUS PLAY it starts literally with building the ideas.
Understand and be understood. If you tell someone what a dog looks like, the other probably has a different kind of dog in mind. Showing what you mean and asking questions into the object, leads to understanding. Whenever we use visuals, we understand faster, we remember better, we connect to it and stimulate creativity.
Attention to intuition. Both methods stimulate a creative process where intuition and the subconscious strengthen each other. Through the use of your hands, the brain gets stimulated in a way it leads to the creation of unexpected ideas.
Focus on people. During the Design Thinking process, co-creation is ‘key’. With the introduction of LEGO SERIOUS PLAY that process is stimulated by involving all participants. The backbone in this approach is, the answer comes from the group of people who work with each other. As a participants you’re challenged to step out of your comfort zone which ensures at the same time that everyone in the team is in the same boat and contributes to a solution.
Play Well. In every Design Process the outcome is still unknown. During the training we combine the methods leading to a methodological and structured approach. We lead participants step-by-step through the process. The connection between the methods is created by adding the element “play”, whereby the almost magical effect of immersion arises; getting totally involved and in flow, where the outside world no longer seems to exist.
In this way we transform an uncertain process towards innovation and innovation.