STRATEGIC by DESIGN with LEGO Serious Play – 2-day Expert-Level Facilitator Training


Original price was: €1.997,00.Current price is: €1.750,00.


[Starts with] a 2-day advanced education alongside a peer group of experienced LEGO® SERIOUS PLAY® facilitators to deepen, enhance and expand your knowledge and skill set. Our master trainers equip you with leadership skills, business context, tools and new techniques to facilitate workshops, sprints and rhythms.

A mastermind is set up as an experience for self-development, continual learning, and peer-to-peer community.

Strategic Design with LEGO® Serious Play®

Where Future Meets Reality

  • make strategy top of mind
  • two days of practice with new application techniques
  • receive the extensive manual including the script
  • get your Strategic Design Canvas for free

During this two-day training we define the world of Strategic Design, which is the fine line between future focus and strategic planning while delivering client centric solutions. By using the method of LEGO® Serious Play® we set the stage for a powerful and intentional intervention to get strategy top-of-mind.

Strategic Design is a strategic approach of futurizing, client centricity, goal setting and strategic planning, where participants – each with their own way of thinking – build strategic initiatives.

And LEGO® Serious Play® is defined as a process oriented method to support groups, facilitates communication and help to solve complex problems. By combining these methods, participants literally will be able to create a tangible understanding and a concrete plan of strategic steps to work towards a new reality.

Design Play Strategic Design Process

The training is based on the idea of ‘Integrative Thinking’ and approach of “Playing to win’ as explained by Roger Martin in his books Creating Great Choices and Playing to win.

Besides this fundament we work and explain extensively with different models, describe them in the extensive manual and introduce the 7-stage process of STRATEGIC DESIGN, developed by Design Play itself.

Design Play Strategic Design Strategic Paradox Onsite Mastermind
Design Play Strategic Design Strategic Challenge Onsite Mastermind
Design Play Strategic Design Strategic Mapping Onsite Mastermind

During the training participants experience three stages of the Strategic Design Process which includes seven different steps. Through this approach an apparently complicated process is broken down into three completely clear approach:

  1. The Strategic Paradox – where you work on the paradox of aiming for the future succes of the unknown and the promise that makes it tangible and realistic.
  2. The Strategic Challenge – Creating insides from a tangible promise to the indicators that makes it succesfull.
  3. The Strategic Mapping – The proof of the pudding is in the eating. How are you going to organize your success and at the same time make sure there is alignement between what you aspire and how to do it from a human centered approach.

The specifics of Strategic Design is that it combines a strategic approach of futurizing, the focus on client centricity, goals setting and strategic execution. And without making it static the decision makers (so during the training the participants) create strategic initiatives through  a step by step building proces.

With LEGO SERIOUS PLAY a structured process is defined to support groups, to facilitate communication and to help solve complex problems.

During the training we combine different methods with models, backed up by solid theories and enriched through experience from both training and practise.


  • Knowledge of theories and applications used to underpin the steps of the Strategic Design approach.
  • A manual with articles referring to the essentials of the theories and applications.
  • Experiencing the application of LEGO SERIOUS PLAY in combination with the entire approach of Strategic Design.
  • Complete instruction manual with manual for client-orientated workshop.
    Strategic Design Thinking in combination with LEGO SERIOUS PLAY can be applied within organizations, processes, people, products or services.
  • Experiencing the application of LEGO SERIOUS PLAY in combination with the entire approach of Strategic Design.
  • Working on your own business case.


  • This training aims at certified LSP Facilitators, based on a 4-day training practising all 7 application techniques of the LEGO SERIOUS PLAY method extensively.
  • Some knowledge of Strategic Thinking or Planning is an advantage, but not a must.
  • The number of participants is limited to: 8.
  • Participants receive a certificate from Design Play. This ensures that they have access to new developed material and updates.
  • The training is designed and owned by Design Play, an initiative of Bricks and Business & Strategic Creative
  • LEGO®, SERIOUS PLAY®, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this website.
Original price was: €1.997,00.Current price is: €1.750,00. 2.117,50

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This training is designed and owned by Design Play, an initiative of Bricks and Business & Strategic Creative

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